Marketing

What changes for marketing and advertising with AI?

What changes for sales with AI?

What changes for customer success with AI?

What changes for customer support with AI?

Do we still need product marketing to translate features into positioning if AI drafts messaging from changelogs?

What's an ad agency's fee structure for once media buying and creative optimization run on autopilot?

Is the copywriter job dead when AI can generate a hundred ad variants in a minute?

Is creative direction still scarce, or did AI just make "good enough" creative abundant and taste the only differentiator?

Should audiences be told when a message was AI-drafted, and does that change how much they trust it?

Does live audience interaction (polls, Q&A) matter more or less when AI can personalize content per viewer instead?

Do we still need a dedicated internal communications function when AI can draft and tailor updates per audience automatically?

What's a "good presentation" now that AI can generate polished slides and a script from a one-line brief?

Is writing your own speech still worth doing when AI can draft a polished one in your voice?

Do we still need human translators/localizers when real-time AI translation is near-instant and cheap?

Is community and social-media management content production, or the relationship and judgment content can't fake?

What gets measured as marketing success when AI can hit any proxy metric but brand trust is still unmeasured?

Is SEO dead as a discipline now that AI answers (search AI overviews, chatbots) replace the results page it was built to rank on?

What's an account exec's value once AI can personalize outreach and answer product questions at scale?

Should commission still be tied to closing when AI-run outreach does most of the pipeline-building?

Is the SDR role dead, or does it just move from outreach volume to judgment on who to call?

Is trust-building still a sales job function when the relationship starts with a bot, not a human?

Do we still need a human customer success manager, or just an escalation and relationship specialist?

Is guided onboarding still a human-led function when AI can walk new customers through setup conversationally?

Does account expansion and renewal still need a human relationship-owner when AI can flag churn risk and draft the renewal pitch itself?

Should "average handle time" still be the metric we optimize for when AI handles the easy tickets and humans only get the hard ones?

Is the tier-1 support agent obsolete when AI resolves the routine ticket volume?